JOURNEY TO THE OLYMPICS IN PYEONGCHANG BY TRAIN
We conceived, developed, planned and executed the "Track2Pyeongchang" concept for Deutsche Bahn. DB is a partner of the Olympia Team Deutschland and the German Paralympics Team, and used the campaign to activate the Winter Olympics.
Youtuber Kelly, aka "mrsvlog" and one of Germany’s most successful influencers, and Paralympics athlete Mathias Mester reported on the journey on all networks, including Instagram, YouTube
We develop strategic concepts for Deutsche Bahn, such as their Olympics campaign and many other partnerships that bring the brand closer to people. What matters most – the personal contact!
It happens at the many events we do together. Throughout Germany, we carry out more than 60 events and activities together each year, spending over 1,500 labour-days in the process. Our team presents Deutsche Bahn expertly, combining smart strategies with holistic promotions.