Influencerin mrsvlog in Pyeongchang während Olympia vor einem Stadion
Deutsche Bahn + Team D  

JOURNEY TO THE OLYMPICS IN PYEONGCHANG BY TRAIN  

TWO INFLUENCERS TOOK A GOLDEN LOCOMOTIVE OVER 10,000 KM FROM BERLIN TO THE OPENING OF THE 2018 WINTER OLYMPICS IN KOREA.  

We conceived, developed, planned and executed the "Track2Pyeongchang" concept for Deutsche Bahn. DB is a partner of the Olympia Team Deutschland and the German Paralympics Team, and used the campaign to activate the Winter Olympics.

Youtuber Kelly, aka "mrsvlog" and one of Germany’s most successful influencers, and Paralympics athlete Mathias Mester reported on the journey on all networks, including Instagram, YouTube
and Facebook.

Einkaufsbahnhof der deutschen Bahn Promotion von Lagardère PLUS
Einkaufsbahnhof der deutschen Bahn Tischkicker Promotion von Lagardère PLUS

WHEN THE BERLIN CENTRAL STATION CELEBRATES ITS ANNIVERSARY,
WHEN THE ALTONA SHOPPING CENTER / RAILWAY STATION IS OPENED, AND WHEN FOOTBALL TABLES ARE PLACED IN 27 GERMAN TRAIN STATIONS, WE’RE THERE.  

We develop strategic concepts for Deutsche Bahn, such as their Olympics campaign and many other partnerships that bring the brand closer to people. What matters most – the personal contact!
It happens at the many events we do together. Throughout Germany, we carry out more than 60 events and activities together each year, spending over 1,500 labour-days in the process. Our team presents Deutsche Bahn expertly, combining smart strategies with holistic promotions.