SEE THE INCREDIBLE!
Hisense wanted to use its sponsorship to create brand awareness and to engage with potential customers. We therefore developed the #seetheincredible Road to Russia campaign. Social media was at the heart of the digital strategy, connecting fans across the globe through Facebook, Instagram, Twitter and YouTube. A fully equipped, branded Hisense tour bus travelled to Madrid, Paris, London, Berlin, St. Petersburg before a final stop in Moscow – with World Cup football legends, football freestylers and social media stars on board.
The tour’s host Lloyd Griffith, a comedian and passionate goalkeeper, was joined by FIFA World Cup™ legends including Luis Figo, Robert Pires, Michael Owen, Benedikt Höwedes and Marcel Desailly. Invited fans had the chance to watch a match of their home country with them in the "Room of Legends“, creating “incredible” moments and memories.
Hisense captured the unique moments from the tour to build a social movement and constant stream of humorous and “incredible” video content.