HELENE FISCHER SINGS AN ANNIVERSARY CONCERT
It sounds big, and it certainly was. In 2015, Deutsche Vermögensberatungs AG turned 40 years old. To mark this anniversary, it wanted to throw an unforgettable party for its investment consultants, back office staff and their families. We planned and executed the huge event in and around the Frankfurt Commerzbank Arena.
The 35,000 guests including 1,800 VIPs won’t forget it any time soon. From impressive stadium choreography to five big fair rides and performer parades, everything was presented in DVAG branding and managed by Lagardère Plus staff. The highlight was a concert by Germany’s most successful singer. As part of her "Farbenspiel" tour, Helene Fischer gave an exclusive concert in the arena for the DVAG family.
We advise on working with brand ambassadors like Jürgen Klopp, Paul Biedermann and Joey Kelly, and guide the content of brand cooperation campaigns, such as with the Clinton Group.
How can these cooperation campaigns be extended into the sales structure? How can major sports events like the World Cup be used to boost sales? What new digital factors affect the recruiting
of new asset advisors? For questions like these, DVAG looks to our knowledge, ideas and