World-class service for world-class football
More than 8,000 of our event staff have worked at over 100 international games in nearly 30 stadiums. Over 5,000 Lagardère PLUS promotion, hostess and food service staff have worked at ten DFB cup finals. More than 15 years, the German Football Association has counted on us as their hospitality partner for world championship events. We share a goal – satisfied guests!
As a strategic guest management partner, we do much more than just provide professional staff. For national and international projects, we create central themes, handle graphic execution, coordinate all manual trades and manage the professional implementation of hospitality events. Our digital solutions improve and smooth processes. Our efficient project team has years of experience.
Football is more than just about the goals, and the DFB works far beyond stadiums and VIP lounges to meet its social responsibility. For EURO 2016 in France, ‘The Team’ promoted German-French encounters, together with the German-French Youth Organisation, the Goethe Institute and Institut français Germany.
Boys and girls from France and Germany aged 12 to 20 designed French-German fan flags. A jury under the patronage of DFB goalie trainer Andreas Köpke chose the winners. The winners travelled to a week-long youth event in Evian, France, where they got to meet their idols from "The Team". We created the CSR campaign, handled the project management and online communication, and managed all events on location.